Once Upon a Time... ex (1994)
ex (1994) was a short-lived Finnish large format magazine, with three issues published altogether, concentrating on techno, house, ambient, IDM and other electronic music genres. As to its other content, ex was profiled as an urban lifestyle magazine, with its very title referencing the perceived target group: "Generation X", the people born approximately in between the years 1965 and 1980. The goal of ex was to offer a fresh alternative to the established "city culture" publications in Finland, namely City and Image , that had originated in the mid-1980s which already felt like ancient times. For the first issue of ex , out in April 1994, acting editor-in-chief was Ville Tiikkonen , and the magazine's production and marketing were also handled by Antti Viitanen , who had previously worked at the financial paper Kauppalehti . Samu Mielonen provided a lot of technical groundwork for the ex magazine, also doing his share as one of its writers. Generall...